Print Adverts

Print Adverts

1).

For my first print advert, I decided that the main image should be of a Costa Christmas cup. After taking the picture, I was inspired by the Christmas decoration on the cup to give my advert a festive theme. The words "love" and "warmth" relate to how the drink is made with love and the fact that it is a hot drink but it relates to the philosophy that you can be made to feel warm by love, especially at Christmas. Finally, I decided that instead of writing "Merry Christmas from Costa" as my slogan, I decided to name the product in my slogan by saying "A Gingerbread Hot Chocolate Christmas from Costa".

2).

For my second print advert, I re-used the central image of a Costa Christmas cup but this advert has a more festive feel as I have used a snowy setting. However, this advert is different to my first because it advertises their coffee and how it is made with love. I conveyed the idea of love by putting a heart on the cup, as if it was drawn on there with a black marker and using a caption saying, "Christmas is about love". Also, my advert uses the Christmas period and how their coffee is made with love together because it would encourage people even more to buy their coffee at Christmas time, rather than any other time of the year, because Christmas is a time when people are with their loved ones, whether that would be family or friends. Finally, this advert can relate to my visual advert because it uses the same captions, "Every coffee is made with love" and "Christmas is about love".

3).

For my final print advert, I re-used the same image of a Costa cup and I used a different image of falling snow to give this advert the ultimate festive feel. Also, in this advert, I have used the name of one of Costa's festive drinks and because it may encourage the audiences to rush to get the drink as it is only available over Christmas. Secondly, I have used the colours of red and blue because they symbolize Christmas and they resemble the main colours of Costa. Also, I have used words such as "cosy" and "festive" because these words convey that Christmas is a happy family time.