Introduction

Introduction

I have been asked to research into advertising and their target audiences. My research will help to influence the planning and production of my own advert for a product to demonstrate my knowledge of advertising. Finally, I will have to evaluate the process I have endured to create my final product.

In my case, I plan to create a visual advert for a hot drink from Costa. In order to communicate with all types of audiences, I would create an advert on print and in the form of a moving image.